I believe in evidence-driven, scalable, and customer-centric design. As a multi-disciplinary designer, I aim to create elegant, data-backed solutions inspired by stories. My approach prioritizes process, collaboration, and customer empathy. My leadership style embraces vulnerability to foster trust and strong connections. I work toward crafting a compelling vision while delivering meaningful MVPs for rapid learning and iteration. If you're interested in collaborating or connecting, reach out via Email or LinkedIn.